Privacy Policy

1. Introduction

Institute for Seer, LLC, doing business as i4Seer ("i4Seer," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website (i4Seer.com), read our publications (including the Seer Frights book series), use our products (including Tick sensor devices and build-it project guides), or access our cloud services (Twin API).

By accessing or using our services, you agree to this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

2.1 Information You Provide:

• Contact information (name, email address, phone number)
• Email addresses (if voluntarily submitted)
• Account credentials for cloud services
• Payment and billing information
• Communications you send to us (support requests, feedback)
• Order and shipping information
• Purchase information (if applicable)

2.2 Information Collected Automatically:

• Device identifiers (MAC address, device ID) from Tick sensor devices
• Sensor readings and telemetry data transmitted to our cloud services
• Device logs, connection timestamps, and network metadata
• IP address and approximate geographic location
• Browser type, operating system, and device information
• Website usage data (pages visited, time spent, referring URLs)
• Basic analytics data

2.3 Cookies and Tracking Technologies:

We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage patterns, and remember your preferences. See Section 10 for details.

3. How We Use Your Information

We use collected information to:

• Provide, maintain, and improve our products and services
• Process orders and deliver products
• Operate our cloud services and store your sensor data
• Respond to your inquiries and provide customer support
• Send transactional emails (order confirmations, service updates)
• Send marketing communications (with your consent)
• Analyze usage patterns to improve our offerings
• Detect, prevent, and address security issues and fraud
• Comply with legal obligations

4. Disclosure of Information

We may share your information with:

• Service Providers: Third parties who perform services on our behalf (cloud hosting, payment processing, shipping, analytics)
• Business Partners: With your consent, for joint marketing or product offerings
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect our rights, property, safety, or that of others

We do not sell your personal information to third parties.

5. Data Storage and Security

5.1 Storage: Your data is stored on servers located in the United States, primarily using Microsoft Azure infrastructure. By using our services, you consent to the transfer and storage of your information in the United States.

5.2 Security: We implement industry-standard security measures including encryption in transit (TLS) and at rest, access controls, and regular security assessments. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

5.3 Retention: We retain your information according to the following guidelines:

• Account data: Retained for the life of your account and up to 30 days after deletion request.
• Order and purchase records: Retained for 7 years to comply with tax and accounting obligations.
• Cloud sensor data: Retained according to your account settings or until you delete it.
• Website analytics: Aggregated and anonymized within 26 months of collection.
• Support communications: Retained for 3 years after resolution.
• Cookie consent preferences: Stored locally in your browser until you clear your data.

When data is no longer needed for any of the above purposes, we securely delete or anonymize it.

6. Your Data, Your Responsibility

IMPORTANT: You are solely responsible for the data you collect, store, and transmit using i4Seer products and services. This includes:

• Ensuring you have proper consent to collect data from individuals
• Complying with all applicable data protection laws and regulations
• Maintaining appropriate backups of your data
• Implementing appropriate security measures for your deployment

i4Seer is not responsible for the content, accuracy, legality, or appropriateness of data you collect or store using our products. You agree to indemnify and hold harmless i4Seer from any claims arising from your data collection practices.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request your data in a portable format
• Opt-Out: Unsubscribe from marketing communications
• Withdraw Consent: Withdraw previously given consent

To exercise these rights, contact us at seer@i4seer.com. We will respond within 30 days.

8. Notice to European Users (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following additional terms apply:

8.1 Legal Bases for Processing: We process your personal data only when we have a valid legal basis:

• Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., marketing emails, cookie preferences).
• Contract: Where processing is necessary to fulfill a contract with you (e.g., processing an order, providing cloud services).
• Legitimate Interests: Where processing is necessary for our legitimate business interests (e.g., website analytics, fraud prevention, improving our services), provided those interests are not overridden by your rights.
• Legal Obligation: Where processing is necessary to comply with a legal requirement.

8.2 Your GDPR Rights: In addition to the rights listed in Section 7, you have the right to:

• Restriction: Request that we restrict the processing of your personal data in certain circumstances.
• Object: Object to processing based on legitimate interests, including profiling.
• Automated Decision-Making: Not be subject to a decision based solely on automated processing. We do not engage in automated decision-making.

8.3 International Transfers: Your data is transferred to and processed in the United States. To safeguard your data during international transfers, we rely on one or more of the following mechanisms as appropriate: (a) Standard Contractual Clauses (SCCs) approved by the European Commission, incorporated into our agreements with service providers; (b) your explicit consent to the transfer, which you may withdraw at any time by contacting us (though this may affect our ability to provide services to you). Where we engage sub-processors who access EEA personal data, we ensure equivalent protections are in place.

8.4 Supervisory Authority: You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not complied with applicable data protection laws.

8.5 Data Protection Contact: For GDPR-related inquiries, contact us at seer@i4seer.com.

9. Notice to California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information.

9.1 Categories of Information: In the preceding 12 months, we may have collected the following categories of personal information: identifiers (name, email, IP address), internet or electronic network activity (browsing history, device information), and commercial information (purchase history). See Section 2 for full details.

9.2 Do Not Sell or Share My Personal Information: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. Because we do not sell or share personal information, no opt-out mechanism is required. If our practices change, we will update this policy and provide an opt-out method.

9.3 Your CCPA/CPRA Rights: As a California resident, you have the right to:

• Know: Request what personal information we have collected, used, disclosed, or sold about you.
• Delete: Request deletion of your personal information, subject to certain exceptions.
• Correct: Request correction of inaccurate personal information.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

9.4 How to Submit a Request: To exercise your CCPA/CPRA rights, contact us at seer@i4seer.com. We will verify your identity before processing your request and respond within 45 days.

9.5 Authorized Agents: You may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and identity verification.

10. Cookies and Tracking

10.1 Types of Cookies We Use:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Preference Cookies: Remember your settings and choices

10.2 Managing Cookies: You can control cookies through your browser settings. Disabling cookies may limit some website functionality. Your cookie consent choice is stored locally and can be changed by clearing your browser data.

11. Children's Privacy

11.1 Our Audience: Our website and online services are not directed to children under 13 years of age.

11.2 COPPA Compliance: We do not knowingly collect personal information from children under 13. Account registration, cloud services, and purchasing require a parent or guardian.

11.3 Parental Rights: If you believe we have collected information from a child under 13, please contact us immediately at seer@i4seer.com and we will promptly delete such information.

12. Build-It Projects

Our build-it project guides are educational content. We do not collect any personal data through the build-it projects themselves. If a build-it project includes a Tick device with Wi-Fi connectivity, data collection is governed by our cloud services terms above and by your own configuration choices.

13. Third-Party Services

Our services may integrate with or link to third-party services including:

• Microsoft Azure (cloud infrastructure)
• Payment processors
• Analytics providers
• Shipping carriers
• Book retailers (Amazon, etc.)

These third parties have their own privacy policies. We encourage you to review them. We are not responsible for the privacy practices of third-party services.

14. International Users

Our services are operated from the United States. If you access our services from outside the United States, your information will be transferred to, stored, and processed in the United States where data protection laws may differ from your jurisdiction.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a new effective date. Your continued use of our services after changes constitutes acceptance of the updated policy.

16. Contact Us

For questions, concerns, or to exercise your privacy rights, contact us at:

Institute for Seer, LLC (d/b/a i4Seer)
Email: seer@i4seer.com